SWOT ANALYSIS for Commercial Real Estate Campany (LANSCO) Research Paper

SWOT ANALYSIS for Commercial Real Estate Campany (LANSCO) - Research Paper Example LANSCO is a reliable name in real estate business for last four decades in United States and has expanded its operations in more than 80 real estate market worldwide. LANSCO offers a complete range of real estate services that include but not limited to advisory services, sales and leasing services. LANSCO clientele comprises of commercial and retail sellers and leasers. LANSCO can provide valuable help and support to its individual or corporate clients in selling and leasing properties, offices etc. LANSCO strengthens its corporate business through a sister firm Corfac (Corporate Facility Adviser) and use valuable experience of other firms that have been in real estate business for at least last two decades through X Team to facilitate its retail commercial real estate clients. (LANSCO, 2011) This essay will apply SWOT analysis to ascertain the internal strengths, weaknesses and external opportunities and threat facing LANSCO. However, it must be bear in mind that the analysis is no t rigorous in it nature and covers only few aspects of the company which can later on be utilize for further probes into the state of affairs. Strengths The company has been in the real estate business for quite some time and has an established goodwill among various segments of the society. This goodwill is the most important, intangible and valuable strength of a company. LANSCO has succeeded in retaining and reinforcing its hard earned goodwill and has an infinite scope of the utilizing this goodwill in a befitting manner. This goodwill can provide leverage in the organizational functions of sales, marketing and production. The experience of being in the market for more than 45 years is the second most important strength of the company. There is no alternative of experience in the world and the worth and strength this experience adds to the company is beyond estimates. This experience can be further utilized to develop valuable human resource that can serve the company in the fac e of upcoming opportunities and threat. Experience can be very handy in almost every organizational function like sales & marketing, finance & accounting, management of resources including human resources, research & development, production, and information systems. Real estate business requires deep rooted social networking and LANSCO is blessed with a wide, reliable and exponential social network that range from individual customers to corporate friends and affiliates. Networking is an important requirement in advance marketing and sales operations and can provided added benefits and competitive advance to the firm. LANSCO’s network can bring it to new business horizon it is exploited to its real strength. Weaknesses The company is in a wide range of real estate businesses and can claim to be pioneers in the industry. However, its web presence is marginally satisfactory. The World Wide Web offers innumerable opportunities to any kind of business in today’s world. Spe cially, for a firm like LANSCO, whose intended clients are beyond the tangible borders of United States can exploited WWW boom to its advantage in a more befitting manner than how it is currently utilizing the technology. ICT technologies have a lot more to offer to businesses like LANSCO in the upcoming years as more and more clients prefer to visit the online resources of any firms before they actually