Sub †pop culture Essay Example for Free

Sub – pop culture Essay Music videos have definitely made a big influence on our culture today. Most people see music videos not only as videos with their favorite icons on it but they also see the videos as a way to impart messages. These messages produce great effects especially to the youth who watch these videos on a constant basis. Sadly, we do not have control over what we can see on the television. One of negative images that music videos have portrayed is about African American women. They are perceived to be promiscuous and are seen as sex tools. Because the images are widely known, they are extended to all African American women (West and Stevenson, 2003, p. 98). This is not fair because Black women, or any other women, should not be seen and judged this way. This kind of image does not help in promoting respect for women. In contrast, the music videos send out the message the women, African American in particular, are â€Å"easy. † It is very downgrading to all women and should be stopped. People, especially young adults, watching these videos will not have a problem accepting this kind of message and can make them believe that it is a legitimate behavior (Battle, Bennett, Lemelle, 2006, p. 117). Because hip hop music is the most common kind of genre showing this kind of appalling image of African American women, it then makes sense that it is easier to disrespect all African American people (Brummett, 2006, p. 253). Although music videos are entertaining and informative in nature, people should be more careful in what they want to display especially with regard to women. It is not only offensive but it also promotes violence and inequality to women all over the world. References Battle, J. J. , Bennett, M. , Lemelle, A. J. (2006). Free at Last? : Black America in the Twenty-First Century. New Jersey: Transaction Publishers. Brummett, B. (2006). Rhetoric in Popular Culture. California: Sage Publications, Inc. West, Carolyn M. Stevenson, T. (2003). Violence in the Lives of Black Women: Battered, Black, and Blue. New York: Haworth Press.