Social Media and Gap Incorporated Essay Example | Topics and Well Written Essays - 2250 words

Social Media and bedcover Incorporated - Essay ExampleSocial media represents any effort on behalf of the marketing company in the online environment which promotes friendlyization or offers insight into consumer opinion finished the use of user-generated content (Smith, 559). Some companies be even taking advantage of social meshing site models alike Twitters TweetBeep alert system which emails a professional whenever their company is mentioned in the social network (Hogan and Miller, 25). In order to make the site more interactive, Gap Incorporated can setup a consumer blog which rates certain fashions or the models that are being depicted in the online advertisements. A ramble This promotion attached to visible consumer links would build interest in leaving comments. This system would require to be maintained by an information support systems team to update the information timely. This blog could bring in unique insights into consumer values, beliefs, and their current th inking toward the fashion industry as a whole. If the new interactive features are interesting and exciting enough, it will create a viral marketing outcome which should build high consumer visits to the Old Navy, Gap, Banana Republic, et al. brands.Gap Incorporated should also consider the results of a recent study conducted by Cone Business which identified that consumers crave social interaction (Black, 41). This is due to the high rise of social networking and the amount of time consumers interact in the online social environment increasing. This study also identified that when authorized stakeholders are online (in this case the consumer) they are looking to speak with organizations and dissimilar brands in the digital environment (Black). Gap Incorporated should consider that interactive website promotions, such as a compete to win promotion battling different online users in a trivia contest for discounts, would also provide consumers with their