Coca Cola and Innocent: an Innocent Partnership?

This paper, alma to discuss and discover what brought Peeps- Co fundamental law Interest upon a company that In appearance Is at their antipode. Coca-Cola and inculpable what interest? It is public knowledge that the drink giant Pepsi- co had their shares of scandals and trade mishaps as already discussed during our week 2 assignment. A grocery discussion section whew re the organization is lacking presence and weight is the healthy fraction and the image of Innocence is absent from the corporation brand.The impeccant company leaf blade image Is concentrated, co marred to competitor In salary food market segments, due to the name strength which Implies In m y opinion, strong ethics, transparency and stakeholders respect. Coca cola, In perennial competition with Pepsi- co. Tries to gain market advantage, further eroded after the Pepsi agreement to distribute Tamping Plus fruit- flavored beverage (Beverage Industry, 2010).The acquisition of Interests in a Company such as Inn ocent (The Guardian, 200 & Beverage Industry, 2010) could prove an interesting market entry for the soft drinks giant as we shall not forget Coca- Cola failed attempt to submit the European healthy drinks market. Since then the company has tried to Improve its UK Image.