IT and Customer Relationship Management Essay

Read the Harvard Business School case for Maru batting Center, KEL688. The optional skilful note, Using Customer Relationship Management to Analyze the Lifetime regard as of a Customer KEL695, can also help walk by dint of the exercises. The data in Excel format is available for download in the course package, KEL691. Answer the questions below based on only data bring ined in the case and your understanding of the case.You may answer the questions in any essay or bullet points form. Be concise and substantiate your answers with uniform arguments and flow of thoughts. Question 1What is the customer acquisition cost for Maru Batting Center (MBC) for the following customers?a) A Little Leaguerb) A Summer batsmanc) An elite Ballplayer if MBC places the ad in the local baseball enthusiasts cartridge clipd) An elite group Ballplayer if MBC purchases the List and invites all target customers to the gala charactere) An entertainment SeekerQuestion 2Without discounting cash flows to take into depend the time apprize of money, how soon will MBC break even on the following customers?a) A Little Leaguerb) A Summer batterc) An Elite Ballplayer if MBC places the ad in the local baseball enthusiasts timed) An Elite Ballplayer if MBC purchases the List and invites all target customers to the gala subjecte) An Entertainment SeekerQuestion 3Taking into account the time value of money and assuming that 100 percent of a customer particle will cede experienced attrition once the net presentvalue of annual profits per customer falls below 100, what is the life story value to MBC of the following customers?a) A Little Leaguerb) A Summer Sluggerc) An Elite Ballplayer if MBC places the ad in the local baseball enthusiasts magazined) An Elite Ballplayer if MBC purchases the List and invites all target customers to the gala evente) An Entertainment SeekerQuestion 4Little League representatives ache approached MBC from the nearby Chiyoda hold who are eager to gain t he jersey bounty the Minato ward has enjoyed due to the companys sponsorship. Because the parents of Chiyoda Little Leaguers will have to travel a greater distance, Maru believes there will be a lower response pace (8 percent) and a lower retention rate (65 percent), which she can make up for by purchasing slightly lowerquality jerseys, step-down the cost of sponsorship to just 600 per player. However, the Chiyoda ward representatives demand that theirs be the only ward receiving such a sponsorship, which means MBC must choose between the cardinal wards. The Chiyoda representatives argue that because their ward has twice the number of Little League customers, it is to a greater extent attractive than the Minato ward. Should MBC pursue the Chiyoda ward sponsorship? Explain your reasoning.