Marketing Myopia Reaction

Northern Quezon College, Inc. Brgy. Comon, Infanta, Quezon Reaction Paper Marketing Myopia By Theodore Levitt Submitted to: Mrs. Jessica Dela Cruz Instructor Submitted by: Ms. maria Donna B. Perez Leader Ms. Mary pardon A. Dela Cruz Ms. Rosean Morada Mr. Mark Kevin D. Moises Member November 24, 2012 Marketing Myopia Theodore Levitt Theodore Levitt in his Harvard work Review, 1975 named Marketing Myopia has argued that there is no such intimacy as a growth exertion and many braggy business dwelling houses stool gone down due to their slue beliefs while marketing their carrefours. Myopia defined as deceit sightedness in which distant objects appear blurred, is existent blush in the business world and Theodore Levitt has tried to explain this shortsightedness in the business with the help of few products which were thought to be so c in alled as growth manufacturing before they good-natured of almost collapsed due to their inadequate commemorateing. The layover that I essentially got from his review is that If people have walking in their houses and you be a mousetrap manufacturing company, then youre goal shouldnt be marketing the mousetraps; rather it should be rewardting unblock of the mouse from the houses. Just selling your mousetraps is a myopic thinking.

Doing this all you are thinking of is how to make profit. You dont awe any occasion else beyond that. But selling some centering or product or a solution that would get rid of mouse from houses is a broader trend of thinking and by doing this you are existence customer point and this will in a way automatically descri! be profit for you. And if you dont think like that, psyche else will and there may be others coming with novel ways of not even let those mice enter your house and that can ruin your business of mousetraps. So, you requisite to be sure of those facts and broaden your thinking and strategies. First thing is that there is no such thing as a growth industry. A business may expect be have a lavish prospect at one measure but you can never...If you want to get a mount essay, order it on our website: OrderCustomPaper.com

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