Marketing Of A Bike Rental System In Newcastle

Table of Content Introduction3 trade surroundingsal psychoanalysis.3 Marketing environmental Model.6 Consumer Analysis............................7 Tar batch out Market7 procession Plan..7 reckon/ Evaluation9 Appendix...10 References.15 Introduction I assume chosen to research the metropolis of Newcastle upon Tyne for a proposed rent-a-bike object. Newcastle is a major(ip) urban center within the UK and with a new and exciting check it is building for itself it attracts a large amount of tourists which just adds to the citys diverse population and unique structure. Marketing Environment mannerl Some define marketing as, a social and managerial process by which individuals and groups obtain what they need and indispensability with creating and exchanging products and regard as with others. (Kotler, Wong, Saunders & Armstrong 2005) To understand Newcastle a little bit more and assistant my environmental market research I confine opi nionated to use a PEST model.

PEST analytic persuasion can be used for marketing and business teaching method assessment and decision-making, and the PEST template encourages proactive thinking, rather than relying on habitual or instinctive reactions.(Businessballs.com, 2007) By applying this model to Newcastle in relation to my Rent-a-bike scheme I induce uncovered factors that get out both help and hinter my proposed business. Political The government is currently looking at at introducing a pay as you drive scheme end-to-end major cities and motorways to cut over-crowding levels. The government exce ssively has congestion charges planned out f! or all major cities. revenue enhancement on throttle is yet another factor that would have to lie with into consideration when looking into introducing a new and pick mode of transport into a major city such(prenominal) as Newcastle. At the moment tax on petrol stands at about 65p per litre which is a huge amount...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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