SWOT Analysis: Southwest Airlines

southwestern Airlines made its first voyage back in 1971 with serve up based in the cities of Dallas, Houston and San Antonio (Brief History, 2009). 38 forms later, southwest Airlines has much than 3300 flights a day and serves 66 cities in 33 states (Factsheet, 2009). southwestward Airlines has demonstrated a variety of strengths in its 38 year presence. Recent economic blushts pose also caused a re-create focus on the company?s weaknesses. by from its weaknesses, souwest Airlines has also been keeping track of opportunities that currently personify in the market. Like all other companies, however, they still have whatsoever ground to make up when analyzing possible threats to its business. A major strength of Southwest Airlines is the brand recognition that its call off carries. close to Americans have heard of Southwest Airlines and have maybe even seen the TV commercials associated with the respiratory tract. A look at Southwest Airlines? website (www.southwest .com) reveals an larger-than-life look at a company sanctified to client service. From the booking opportunities to the ability of being able to admission charge the guest service commitment Southwest has made itself into a node friendly company. Even the company?s origination meat is listed as LUV as in customers ?luv? Southwest Airlines. This is non unless when clever marketing but it also holds veritable in its business practices.

For example, how many airlines make it easy to move with your flatter companion (About SWA, 2009)? Southwest is also the only airline that does not charge you for changing your ticket s when other airlines are charging up to $cl! a ticket (McCartney, 2009). Southwest is not only whippy when it comes to ticket changes it also offers some of the lowest fares in the diligence with some as low as $30 (Benn, July 29, 2009). Southwest not only worries about the factors of... If you want to desex a full essay, order it on our website: OrderCustomPaper.com

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